http://www.alenacason.com Alena Cason Thu, 21 Jul 2011 17:54:23 +0000 http://www.alenacason.com en http://alenacason.com/TD-Ameritrade-s-Trade-Architect http://alenacason.com/following/alenacason.com/TD-Ameritrade-s-Trade-Architect Thu, 21 Jul 2011 17:54:23 +0000 Alena Cason 1760976 In June of 2011, TD Ameritrade launched Trade Architect: a fully web-based, customizable, intuitive, and educational trading platform. To introduce it, I worked with a team at Ogilvy to create a landing page and CNBC takeover banners. The landing page was a new experience for TD Ameritrade, as it provided a more interactive experience for the users, including embedded demo videos and educational pop-ups to show off each individual tool within the platform. <img src="http://payload.cargocollective.com/1/0/7423/1760976/Picture 11.png" width="670" height="601" width_o="995" height_o="893" src_o="http://payload.cargocollective.com/1/0/7423/1760976/Picture 11_o.png" data-mid="8664669" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7423/1760976/Picture 13.png" width="670" height="597" width_o="1001" height_o="893" src_o="http://payload.cargocollective.com/1/0/7423/1760976/Picture 13_o.png" data-mid="8664709" border="0" align="left"/> The CNBC takeover featured embedded video demos of Trade Architect within the rich media push-down. The user would never have to divert from the page to learn more about the platform. <img src="http://payload.cargocollective.com/1/0/7423/1760976/Picture 10.png" width="670" height="688" width_o="971" height_o="998" src_o="http://payload.cargocollective.com/1/0/7423/1760976/Picture 10_o.png" data-mid="8664744" border="0" align="left"/> http://alenacason.com/Members-Project-for-Facebook http://alenacason.com/following/alenacason.com/Members-Project-for-Facebook Thu, 21 Jul 2011 17:41:57 +0000 Alena Cason 1760933 With the American Express team at Ogilvy, I helped concept, sell, and write an app for the Member's Project Facebook presence. The app lets fans upload an image and their story of volunteerism for all to see. They can also view the stories of others to get even more inspired to do good. <img src="http://payload.cargocollective.com/1/0/7423/1760933/Picture 25.png" width="670" height="481" width_o="1354" height_o="974" src_o="http://payload.cargocollective.com/1/0/7423/1760933/Picture 25_o.png" data-mid="8664990" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7423/1760933/Picture 26.png" width="670" height="482" width_o="1349" height_o="971" src_o="http://payload.cargocollective.com/1/0/7423/1760933/Picture 26_o.png" data-mid="8664992" border="0" align="left"/> http://alenacason.com/TD-Ameritrade-Retirement http://alenacason.com/following/alenacason.com/TD-Ameritrade-Retirement Thu, 21 Jul 2011 17:33:43 +0000 Alena Cason 1760863 I worked with a great team at Ogilvy to create a unique informational landing page for their 2011 Retirement campaign. <img src="http://payload.cargocollective.com/1/0/7423/1760863/Picture 19.png" width="670" height="494" width_o="1359" height_o="1004" src_o="http://payload.cargocollective.com/1/0/7423/1760863/Picture 19_o.png" data-mid="8664229" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7423/1760863/Picture 21.png" width="670" height="495" width_o="1359" height_o="1005" src_o="http://payload.cargocollective.com/1/0/7423/1760863/Picture 21_o.png" data-mid="8664251" border="0" align="left"/> http://alenacason.com/The-Future-Well http://alenacason.com/following/alenacason.com/The-Future-Well Thu, 03 Feb 2011 17:24:47 +0000 Alena Cason 1014638 The Future Well is strategy + design firm that primarily works within the global health and wellness sector. I helped them firm up their mission and strategy, and crafted a copy voice to communicate their message and ideas. The final deliverable was their site. <img src="http://payload.cargocollective.com/1/0/7423/1014638/Picture 7.png" width="670" height="506" width_o="1278" height_o="967" src_o="http://payload.cargocollective.com/1/0/7423/1014638/Picture 7_o.png" data-mid="4874353" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7423/1014638/Picture 8.png" width="670" height="511" width_o="1292" height_o="987" src_o="http://payload.cargocollective.com/1/0/7423/1014638/Picture 8_o.png" data-mid="4874354" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7423/1014638/Picture 9.png" width="670" height="517" width_o="1275" height_o="984" src_o="http://payload.cargocollective.com/1/0/7423/1014638/Picture 9_o.png" data-mid="4874355" border="0" align="left"/> http://alenacason.com/Members-Project http://alenacason.com/following/alenacason.com/Members-Project Mon, 05 Apr 2010 16:00:40 +0000 Alena Cason 344077 Members Project is a revival of American Express' philanthropic efforts. The program encourages user interaction by asking them to vote for which charities will receive funding from American Express, volunteer their time, or donate from their Cards. I worked on a team at Ogilvy to create a tone for Members Project and a digital marketing plan for the entire year. <img src="http://payload.cargocollective.com/1/0/7423/344077/Picture 7.png" width="670" height="426" width_o="1455" height_o="926" src_o="http://payload.cargocollective.com/1/0/7423/344077/Picture 7_o.png" data-mid="1508432" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7423/344077/Picture 8.png" width="670" height="327" width_o="1456" height_o="711" src_o="http://payload.cargocollective.com/1/0/7423/344077/Picture 8_o.png" data-mid="1508433" border="0" align="left"/> http://alenacason.com/BeDo http://alenacason.com/following/alenacason.com/BeDo Fri, 04 Sep 2009 18:56:23 +0000 Alena Cason 75462 Bedo was a wonderful team-effort naming project. <img src="http://payload.cargocollective.com/1/0/7423/75462/3030232716_30f10282fd_o.jpg" width="670" height="376" width_o="720" height_o="405" src_o="http://payload.cargocollective.com/1/0/7423/75462/3030232716_30f10282fd_o_o.jpg" data-mid="322534" border="0" align="left"/> http://alenacason.com/Hello-Health-Version-2 http://alenacason.com/following/alenacason.com/Hello-Health-Version-2 Fri, 04 Sep 2009 18:02:42 +0000 Alena Cason 75414 I collaborated again with Jay Parkinson and GHava to version two of Hello Health's consumer-facing site. I worked with the team on everything from creative strategy to copywriting and tone. <img src="http://payload.cargocollective.com/1/0/7423/75414/Picture 28.png" width="663" height="629" width_o="663" height_o="629" src_o="http://payload.cargocollective.com/1/0/7423/75414/Picture 28_o.png" data-mid="322361" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7423/75414/Picture 27.png" width="670" height="500" width_o="848" height_o="633" src_o="http://payload.cargocollective.com/1/0/7423/75414/Picture 27_o.png" data-mid="322362" border="0" align="left"/> http://alenacason.com/Ritz-Carlton http://alenacason.com/following/alenacason.com/Ritz-Carlton Wed, 02 Sep 2009 16:36:17 +0000 Alena Cason 73672 The Ritz Carlton's re-branded and re-designed site was a collaborative effort with Rare Medium. <img src="http://payload.cargocollective.com/1/0/7423/73672/Picture 5.png" width="670" height="626" width_o="990" height_o="925" src_o="http://payload.cargocollective.com/1/0/7423/73672/Picture 5_o.png" data-mid="314087" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7423/73672/Picture 6.png" width="670" height="595" width_o="990" height_o="880" src_o="http://payload.cargocollective.com/1/0/7423/73672/Picture 6_o.png" data-mid="314090" border="0" align="left"/> http://alenacason.com/Coca-Cola-s-Live-Positively http://alenacason.com/following/alenacason.com/Coca-Cola-s-Live-Positively Fri, 28 Aug 2009 13:56:37 +0000 Alena Cason 69477 Live Positively is the vehicle that Coca-Cola uses to communicate their altruistic efforts and encourage their customers to join in. Here are a few examples of the copy I created for them: <img src="http://payload.cargocollective.com/1/0/7423/69477/Picture 20.png" width="670" height="446" width_o="714" height_o="476" src_o="http://payload.cargocollective.com/1/0/7423/69477/Picture 20_o.png" data-mid="296117" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7423/69477/SustainablePackaging_Lockups.jpg" width="670" height="517" width_o="1584" height_o="1224" src_o="http://payload.cargocollective.com/1/0/7423/69477/SustainablePackaging_Lockups_o.jpg" data-mid="358316" border="0" align="left"/> http://alenacason.com/InterContinental-Travelogue http://alenacason.com/following/alenacason.com/InterContinental-Travelogue Fri, 28 Aug 2009 13:22:08 +0000 Alena Cason 69458 For two years, I served as the sole writer and admin of InterContinental Hotel Group's Travelogue. <img src="http://payload.cargocollective.com/1/0/7423/69458/Picture 2.png" width="670" height="546" width_o="841" height_o="686" src_o="http://payload.cargocollective.com/1/0/7423/69458/Picture 2_o.png" data-mid="296131" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/7423/69458/amsterdam_portfolio.jpg" width="670" height="935" width_o="1556" height_o="2172" src_o="http://payload.cargocollective.com/1/0/7423/69458/amsterdam_portfolio_o.jpg" data-mid="358346" border="0" align="left"/>