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Members Project
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Members Project
Members Project is a revival of American Express' philanthropic efforts.

The program encourages user interaction by asking them to vote for which charities will receive funding from American Express, volunteer their time, or donate from their Cards.

I worked on a team at Ogilvy to create a tone for Members Project and a digital marketing plan for the entire year.

February 2010 Filed under Environment, Social, Marketing, Advertising, Branding, Copywriting, Strategy 
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